Counterfeits and unauthorized reproductions can erode consumer trust and dampen demand for fine art. Unfortunately, we live in a golden age of art piracy, plagued with an alarming number of inferior, misrepresented and forged artworks. But, help is at hand.

The DNA Matrix™ allows artists, photographers, studios and publishers to permanently authenticate and protect the integrity of their artwork. Using gene segments and an optical taggant, the DNA Matrix™ is covertly applied to works of art when it is produced/ printed. The counterfeit-proof marker can easily be applied to both originals and limited edition art during the production process.

Once the artwork is marked, it can be tracked through DNA Technologies’ Brand Protect proprietary and secure online platform. Artists and photographers can track their work for its entire lifetime and have direct access to customers and collectors for ongoing communication and engagement. 

Customers will know they are purchasing authentic art using the online registry, and can be issued a Certificate of Authenticity. Certificate designs are tailored to each individual artist with their name, signature, brand identity, and artwork description.

Key benefits of the authentication system includes the ability to:

• Track distribution and art ownership on an ongoing basis
• Preserve the integrity of artwork in the marketplace
• Increase consumer trust confidence in ’famous’ artists
• Provide ongoing engagement with customers and collectors

Ultimately, increase the value of the art by combining high quality print materials with authentication.